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why you need to promote your business on digital platforms-

today the world is digital and everyone is using digital platforms all over the world, so the question is why we use digital platforms for marketing Actually, first, we need to know about digital marketing, so digital marketing is a place where we can market on digital platforms with the help of the internet.

the components of digital marketing are, SEO, PPC (sem), SMM, email marketing, etc. so anyone can magnify their business on these different platforms.

Difference between online marketing (digital marketing) and offline marketing -

offline marketing- here you have to pay a high price for promotion to throw these platforms, newspaper, hoarding, etc

online marketing - here we can magnify our business on a low budget with the help of digital marketing platforms like SEO, sem, SMM, email marketing


challenges-

offline marketing- offline marketing you have to wander outside, everyone can see your ads even they don’t need this service or product so that means here we can't choose our audience, here we are used to pointing unnecessary people so these are some disadvantage of offline marketing.


online marketing- here we can start marketing on digital platforms like SMM, SEO, sem, with a very low budget, and if you run some campaign so you can select your viewer, we would choose our audience here like - age, gender, location, their education background, there interest like someone like dhoni, someone like cricket n all overall thing is we can opt our target audience, the summary is here we can select our ads, viewer.

let’s understand digital marketing factors.

SEO- search engine optimization-

Basically, SEO is to rank your website on the user query, we do SEO on the website because we want to rank our website on keywords, digital marketing institute Indore then you have to optimize your website first, which includes content, technical SEO, and all the other optimizations.

Seo divided into two points on-page and off-page optimization.

On-page - here you have to work inside on the website URL optimization, like keyword targeting according to the page content, fill the head section with the basic details, use all the tags hance according to the user removes all the falls of our website is on-page optimization.

Of-page- this is a link building process, here you have to work outside of your website, like
Directory submission, forum discretion, social bookmarking, blog commenting, article submission, etc, This is search engine optimization


So the other question will be ragging in your mind that what would benefit if your website rank on google -

so the first thing you need to know, how do you get to know about your website that is ranking or not? So it is very simple if your website ranks on your keyword so your site snippet should be visible on the first page which means the website is ranking.


So let’s get back on our topic, the benefits of SEO is, if your website on top, therefore, you would get more traffic on your site, many people can reach you from the site because as we know that we always used to choose the first option because our perception is, first always good and if your website ranks on top it makes a good impression to your customers.



SMM- social media marketing

What is social media - social media is a platform where people gather for entertainment purposes.

Today there are many famous social media platforms like Facebook, Instagram, Twitter, youtube, etc And in 2020 there are 3.81 million people using social media platforms, and every year social media users are increasing by 9.2% year-on-year.

So here we have a huge audience for marketing and we get all kind or all ages, people
Example - your product belongs to teenage people, so here you can target teenage people,
You can target, age, location, interest, etc, The overall thing is you can choose here your target audience.


PPC- pay per click-

When we look for something on google, google gave some result which appears in the form of ads, whom we called Pay per click or cost per mile.

If your website not ranking on google so you can run your website ads on google, with the help of PPC that your website snippet will appear on the first page of Google at your keyword.

Here we can run some campaign like
Search ads, display ads, shopping ads, videos ads, app ads.

Google has lots of placement for your ads like a search engine, maps, website, apps, play store, Gmail, android, youtube.

The most interesting thing is in digital marketing you can here analyze your marketing.



Conclusion-

Indeed digital marketing is one of the most booming fields these days, people are learning this for their jobs, freelancing, and for their business promotions. Most of the businesses are using this to save their money and to get a greater audience reach.

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