Skip to main content

How to increase the effectiveness of your ad banners

Ad banners are simple yet quite powerful if they are designed and displayed properly. Advertisers have been using banner ads since the very early days of the Internet. It is still a very popular format to reach out to potential customers. The goal is to entice viewers to click on them and continue to buy something or at least learn more about the products that are being advertised.

Use an ad server
Instead of just placing an ad image onto your site directly and leave it there forever, you should use an ad server. It helps you manage many ad campaigns together from a single system. Remember that there are only a limited number of ad placements on any website or app. Therefore, it’s critical to maximize your ad earning from those ad spots by rotating them and displaying them smartly. The adserver chooses the most suitable and profitable ads for your site, records ad activities, monitors the progress of multiple advertising campaigns and reports ad performance to publishers and advertisers.

Apply ad targeting
Ad serving technology is crucial when you want to deliver ads to the target audience. Choosing which ads to display on the website is not just a random selection. The ad server uses many different factors and targeting criteria, including visitor's location, viewing history, target keywords, etc. Advertisers are often very specific about when the ad starts and ends, where the ad could be displayed, and who should see their ads. For example, they might only want viewers from certain countries, states or even cities. Additionally, you should display targeted ads that are suitable for the page or section they are placed on because that will correlate with the website visitors’ preferences and interests. You cannot expect an ad about a copywriting service to perform well when displaying to non-targeted viewers on a website about raising chickens. If you have marketing ads, logically, they should be on marketing websites. Relevant ads will increase the click-through-rate and conversions, which means a higher ROI for your clients.

Design ads with a purpose
Choose your ad copy wisely and make sure it is catchy, yet informative. Add a visible call-to-action button to invite ad viewers to act promptly. You can add photos and colors to your banner ads but make sure these elements are beneficial, attractive and not annoying or distracting as that can become a liability. The focus should be on the ad message rather than the pictures and colors. Check if your ad server supports ad optimization so that you can test which ads or ad versions perform the best. Ad optimization can be based on the number of clicks, click-through rate, or conversion rates.

Measure ad metrics
It requires regular and systematic maintenance to make sure banner ads work the way they are designed to. The ad views and clicks are generated by the users on your site and then are counted by the back-end ad server. This data can tell you a great deal about the effectiveness of the ad. Maintaining consistency and comparing ad metrics among different ads are key factors in determining the best ads and understanding what makes them work. If the ad metrics are telling you that certain call-to-actions, colors, words, layouts, or photos work better than other choices, then you should consider updating other ads to these preferred settings.

AdSpeed ad server platform offers the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed ad serving software provide reliable and powerful ad serving & ad management features that serve your ads, track impressions & clicks and report ad statistics in real-time. AdSpeed continues to develop more innovative features to make sure that your online advertising strategy works efficiently.


Popular posts from this blog

What Is Digital Marketing?

 What Is Digital Marketing? Digital marketing is that the use of the social media, Internet, search engines, mobile devices, and other channels to succeed in consumers. Some consider digital marketing to be entirely new which needs a replacement way of understanding that how customers behave and new ways of approaching the purchasers compared to the normal marketing. Digital Marketing Channels 1. Website Marketing 2. Pay-Per-Click (PPC) Advertising 3.Content Marketing 4.Email Marketing 5.Social Media Marketing 6.Affiliate Marketing 7.Video Marketing 8.SMS Messaging Digital Marketing As A course and Career The Digital Marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can appl

Why Science Labs are Important for Students in School?

Science is a subject which allows students to explore and discover new theories. From a small atom to large universe everything is conceptualize with help of science education. But only theoretical knowledge is not sufficient. Practical knowledge is important to increase engagement and knowledge. Science lab is a place for student which functions to magnify deep understanding of theoretical concepts taught in classrooms. By this effective teaching method, students can gain numerous benefits. Ideal Education Point (New Choudhary public school) believes that ‘Child learn in class but understand in laboratories. Laboratories provide a great experience and high degree of knowledge in developing necessary skills for study and research. Science is a little difficult subject than any other therefore it is must for any school to have a science lab. Know the importance of science labs - • Understand difficult aspects One cannot just read the hefty science books and understand all the meaning
   5 Tips for Guiding Your Child Through an Escape Room   The most distinguishable characteristics of children are how immensely full of energy and curiosity they are! Compared to adults, they are far more willing to start thinking out of the box and be creative. These factors seemingly make them one of the best players to enjoy an escape room experience.    Taking your child to one of the escape rooms in Prescott this weekend can be a memorable experience for them. Visiting the escapades also undeniably offers you one of the best ways to spend quality time with your family. Furthermore, it also allows your child to test their creativity and problem-solving skills and even enhance their motor skills.    Now, while you take your kid to an escape room game anytime soon, here are 5 essential tips that you need to keep in your mind: 1.    Do your homework! It is always better to prepare yourself before entering the escape room game. So, instead of randomly choosing and