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what is digital marketing

what is digital marketing?
Digital marketing includes all marketing efforts that use an electronic device or the Internet. Companies use digital channels such as search engines, social media, email and other websites to connect with their current and potential customers.
What is the role of digital marketing for a company?
While traditional marketing can exist in print, telephone communication or physical marketing, digital marketing can be done electronically and online. This means that there is a multitude of infinite possibilities for brands, including marketing opportunities via email, video, social media or website.
At this point, digital marketing is vital for your business and brand recognition. It seems that every other brand has a website. And if they don't, at least they have a social media presence or digital advertising strategy. Digital content and marketing are so common that consumers now expect and trust them as a way to get to know brands better.
Digital marketing includes all marketing efforts that use an electronic device or the Internet. Companies use digital channels such as search engines, social media, email and other websites to connect with their current and potential customers.
Types of Digital Marketing.
Search Engine Optimization (SEO)
Social Media Marketing
Affiliate Marketing
Native Advertising
Marketing Automation
Email Marketing
Online PR
Inbound Marketing
Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results and thereby increase the organic (or free) traffic your website receives. The channels that benefit from SEO are websites, blogs, and info graphics.
Page SEO :: on page optimization is part of SEO where we upgrade our website to different levels. This type of SEO focuses on all of the content that is "on the page" when you visit a website. By researching keywords for your search volume and intent (or meaning), you can answer readers' questions and rank higher on the search engine (Search Engine Results Page)
Off-page SEO. This type of SEO focuses on all of the activity that takes place “off page” when it comes to optimizing your website. The number of publishers associated with you and the relative "authority" of those publishers will affect your ranking on the keywords you are interested in. By connecting with other publishers, writing guest posts on those websites (and the link to your website), and getting outside attention, you can get the links you need to move a site.
Social media marketing
This practice promotes your brand and content on social networks to increase brand awareness, generate traffic and generate leads for your business. Channels you can use in social media marketing include:
If you are new to social platforms, you can use tools like HubSpot to connect channels like LinkedIn and Facebook in one place. In this way, you can easily schedule content for multiple channels at once and also monitor analytics from the platform.
In addition to connecting social accounts to post, you can also integrate your social media inboxes into HubSpot, so you can receive your direct messages in one place.


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