Skip to main content

Tips to maintain ad revenue for publishers during the pandemic

The global pandemic of 2020 brings many changes, both suddenly and dramatically. Things that you know pre-crisis may now be out of date so it is a good time to take a fresh look. Many publishers are experiencing a surge in online traffic because we are all under a global lockdown and people are actively surfing the Internet. For people involved in online advertising, we are trying to be careful with the pandemic's impact on our safety and health. At the same time, we have to worry about the consequences of the lockdown to our businesses. Ad revenue is not increasing as quickly because advertisers are watching their ad spending carefully and many advertisers with a big drop in revenue are forced to cut back on advertising. Therefore, it is important to measure its impact via your ad server and also know what you can do to protect ad revenue going forward.

Diversification
The more advertisers and demand partners that you have, the better. The reason is that the pandemic affects different advertisers differently. Some sponsors might cut back their advertising budget while others increase their spending. At the same time, you create competition and a supporting floor rate for your ad inventory with multiple advertisers. Diversification and risk reduction also come from supporting and offering multiple ad dimensions and a wide variety of ad formats like display, video, mobile, native ads on your sites. With more ad types offered, your site can be more attractive to more advertisers and is better to adapt to the rapid changes of the online advertising environment.

Traffic quality
As ad budget tightens up, advertisers might be looking for quality over quantity. Advertisers will have more time to look over the ad metric reports and traffic reports to see if they get a good ROI on their ad spending. That is a good news for publishers who have a loyal audience and high quality content. Therefore, it is important to root out the bad traffic sources and present a clean ad report. That builds confidence with advertisers when the time to renew campaigns comes.

Ad refresh
If you have a site or app with highly engaged users, they often stay for a long time on individual pages. That is a good news if you need to increase your overall ad inventory and ultimately, ad revenue. You can enable automatic ad refresh functionality, which displays a new ad after a number of seconds. It is important to consider a reasonable auto-refresh rate and viewability. You do not want to explain unexpected numbers to advertisers or have ad contracts cancelled because you generate too many non-viewable impressions.

Ad viewability and ad placement
It is easy to overlook but everything eventually comes back to the basics, which include the ad placement. Advertisers will be more picky about ad placement and viewability as they want real results and not just some numbers. That is why it is useful to consider ad-placement level optimizations. Make sure you measure the effectiveness of your ad placements using all available ad metrics including impressions, clicks, viewability rates, and click-through ratios. Identify those placements that underperform or yield unexpected results. Make a plan to change and improve those issues. Implement and test new changes. Do not forget to allow some time for the new changes to work their way into the reports before re-evaluation.

AdSpeed adserver software offers the latest ad serving technologies with advanced web analytics to maximize your advertising revenue. AdSpeed ad servers solution provide reliable and powerful ad serving & ad management features that serve your ads, track impressions & clicks and report ad statistics in real-time. AdSpeed continues to develop more innovative features to make sure that your online advertising strategy works efficiently.

Comments

Popular posts from this blog

What Is Digital Marketing?

 What Is Digital Marketing? Digital marketing is that the use of the social media, Internet, search engines, mobile devices, and other channels to succeed in consumers. Some consider digital marketing to be entirely new which needs a replacement way of understanding that how customers behave and new ways of approaching the purchasers compared to the normal marketing. Digital Marketing Channels 1. Website Marketing 2. Pay-Per-Click (PPC) Advertising 3.Content Marketing 4.Email Marketing 5.Social Media Marketing 6.Affiliate Marketing 7.Video Marketing 8.SMS Messaging Digital Marketing As A course and Career The Digital Marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can appl
   5 Tips for Guiding Your Child Through an Escape Room   The most distinguishable characteristics of children are how immensely full of energy and curiosity they are! Compared to adults, they are far more willing to start thinking out of the box and be creative. These factors seemingly make them one of the best players to enjoy an escape room experience.    Taking your child to one of the escape rooms in Prescott this weekend can be a memorable experience for them. Visiting the escapades also undeniably offers you one of the best ways to spend quality time with your family. Furthermore, it also allows your child to test their creativity and problem-solving skills and even enhance their motor skills.    Now, while you take your kid to an escape room game anytime soon, here are 5 essential tips that you need to keep in your mind: 1.    Do your homework! It is always better to prepare yourself before entering the escape room game. So, instead of randomly choosing and

Why Science Labs are Important for Students in School?

Science is a subject which allows students to explore and discover new theories. From a small atom to large universe everything is conceptualize with help of science education. But only theoretical knowledge is not sufficient. Practical knowledge is important to increase engagement and knowledge. Science lab is a place for student which functions to magnify deep understanding of theoretical concepts taught in classrooms. By this effective teaching method, students can gain numerous benefits. Ideal Education Point (New Choudhary public school) believes that ‘Child learn in class but understand in laboratories. Laboratories provide a great experience and high degree of knowledge in developing necessary skills for study and research. Science is a little difficult subject than any other therefore it is must for any school to have a science lab. Know the importance of science labs - • Understand difficult aspects One cannot just read the hefty science books and understand all the meaning