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Indian Alcoholic Beverage Industry Overview

The alcoholic beverage industry in India currently holds the 3rd place globally, with China and Russia in the first and second places, respectively. The demand for such beverages in India is growing at a rapid pace, propelled by a population of 130 crore. One of the main reasons behind the high demand is the large population of young Indians.

In general, alcohol is mostly consumed by people aged between 18 and 40 years. 50% of the Indian population is aged below 25 years while 65% is under 35 years of age. This gives a clear hint of why alcohol consumption in India is so high. Apart from these demographics, another factor behind the rising demand for alcoholic beverages is the increase in disposable income. Typically, the demand is higher in urban areas and with the lower-tier cities undergoing urbanization, these beverages are finding a larger market in India.

Some Statistical Information About The Indian Alcoholic Beverage Industry
• From 540 crore liters in 2016, the consumption of alcohol in India rose to 650 crore liters in 2020.
• The Indian market for alcoholic beverages is growing rapidly. In 2018, it was valued at INR 28,07,23,660 crores. It has been forecasted that growing at a CAGR of 7.8%, it is expected to reach INR 54,82,85,130 crores in the year 2027. As you can see these are very large numbers
• During the forecast period from 2017 to 2030, the market for Indian alcoholic beverages is expected to grow at a CAGR of 7.4%.

Current Scenario In The Indian Alcohol Market
Imported alcoholic beverages such as beer and wine have been popular in the Indian alcohol market for a long. However, the market is mainly dominated by Indian Made Indian Liquor (IMIL) and Indian Made Foreign Liquor (IMFL). In terms of market share, country liquor emerged as the highest alcoholic beverage in demand. The consumption market has been taken up mostly by the spirits.

• Accounting for 45% of the total market share of alcohol in India, South India emerged as the largest market. The number of alcohol consumers in the urban regions of South India has been rising at a steep rate.
• However, it is expected that Western India and Northern India would become the fastest-growing market for the Indian alcoholic beverage industry. These regions are undergoing rapid urbanization and display suitable demographic features.
• Liquor imported from foreign countries boasts of the fastest growth in the consumption market. It has been expected to grow at an even faster rate in the coming years, with a CAGR of 25%.

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