Skip to main content

Advertisers, publishers and adservers work together to get through a global pandemic

The one thing that has become clear during our current pandemic situation is that we are all in this together. It is the spirit of community and shared experiences that have kept a lot of people going through what is a very tough time. While it may seem like an odd comparison, the same is true in the world of online advertising. Publishers, advertisers, and adservers are all in a situation that they have never experienced before, so it is interesting to see how it all comes together. We are going to take a look at some of the things that businesses are currently experiencing and how they can ride through the crisis.

Not all publishers are the same
Every business is affected in one way or another during a pandemic, but not all experiences are exactly the same. There are publishers who are seeing a big surge in traffic from people working at home and increased online activities. On the other hand, some publishers suffer a huge drop in traffic and ad revenues, especially if they are travel-related or are in certain industries like cruises, airlines, events and entertainment. Overall, it is safe to say that all publishers are probably having a more difficult time pulling in new advertisers.

Advertisers play it safe
It is very much the same story for advertisers. Some advertisers face more challenges than others. However, all advertisers need to be very careful about what they do during a pandemic. Many ads will have fewer clicks and conversions than before because consumers are being a little more careful with their spending. Some industries, such as those in entertainment, hospitality and travel, are probably being very careful with their marketing dollars. While they need to maintain a marketing presence, the way in which they advertise needs to be different and cost effective. On the other side, some advertisers, such as those who are in the healthcare and work-at-home industry, see a big boom for their services and products. However, they need to present their ad campaigns in a way that people do not see as taking advantage of the situation for financial gains.

Maintain relationships
While none of us are really sure when this will end or how things will look in the future, we all know that some sort of normalcy will be resumed. For those publishers, advertisers, and ad serving companies who have already built a solid working relationship with each other, it is very important that they focus on maintaining those relationships throughout the course of the pandemic. This helps to quickly respond to changes and ramp up new campaigns when the crisis is over.

Negotiate deals
One of the best ways to maintain a solid working relationship is to be flexible in troubled times. While advertisers are in a tough position, they understand that they need to get the message out to the buying public, even when things are closed down. Advertisers simply do not have the money to spend on marketing that they did before all of this started, so it might be a good idea for publishers to restructure their rates and packages, even if only for a limited time. The same arrangement can be applied for ad serving rates. For example: a smaller minimum order, temporary discount, downgrading to a smaller plan. These arrangements show good faith and will result in the relationship lasting longer and growing stronger.

Do more with less
Cost saving is important. For some businesses, it is time to go into survival mode. They can do this by focusing on the important parts of their business, while automating others and setting fancier projects aside for the time being. It’s still possible to be effective without breaking the bank.

Ad server software provides a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently. For more information on Adspeed adserver pricing, you can visit the website


Popular posts from this blog

What Is Digital Marketing?

 What Is Digital Marketing? Digital marketing is that the use of the social media, Internet, search engines, mobile devices, and other channels to succeed in consumers. Some consider digital marketing to be entirely new which needs a replacement way of understanding that how customers behave and new ways of approaching the purchasers compared to the normal marketing. Digital Marketing Channels 1. Website Marketing 2. Pay-Per-Click (PPC) Advertising 3.Content Marketing 4.Email Marketing 5.Social Media Marketing 6.Affiliate Marketing 7.Video Marketing 8.SMS Messaging Digital Marketing As A course and Career The Digital Marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can appl
   5 Tips for Guiding Your Child Through an Escape Room   The most distinguishable characteristics of children are how immensely full of energy and curiosity they are! Compared to adults, they are far more willing to start thinking out of the box and be creative. These factors seemingly make them one of the best players to enjoy an escape room experience.    Taking your child to one of the escape rooms in Prescott this weekend can be a memorable experience for them. Visiting the escapades also undeniably offers you one of the best ways to spend quality time with your family. Furthermore, it also allows your child to test their creativity and problem-solving skills and even enhance their motor skills.    Now, while you take your kid to an escape room game anytime soon, here are 5 essential tips that you need to keep in your mind: 1.    Do your homework! It is always better to prepare yourself before entering the escape room game. So, instead of randomly choosing and

Why Science Labs are Important for Students in School?

Science is a subject which allows students to explore and discover new theories. From a small atom to large universe everything is conceptualize with help of science education. But only theoretical knowledge is not sufficient. Practical knowledge is important to increase engagement and knowledge. Science lab is a place for student which functions to magnify deep understanding of theoretical concepts taught in classrooms. By this effective teaching method, students can gain numerous benefits. Ideal Education Point (New Choudhary public school) believes that ‘Child learn in class but understand in laboratories. Laboratories provide a great experience and high degree of knowledge in developing necessary skills for study and research. Science is a little difficult subject than any other therefore it is must for any school to have a science lab. Know the importance of science labs - • Understand difficult aspects One cannot just read the hefty science books and understand all the meaning