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Understanding the basics of Digital Marketing Digital Marketing is the term that was popularized during the 2000s. This online marketing strategy is meant for advertising websites. It might sound quite simple but things can get extremely challenging at times. Digital Marketing can connect various brands to consumers through multiple online platforms. Every amateur marketer has to first have the knowledge of digital marketing. There is a marketing technique that businessmen should use for promoting their products online. They need to make proper use of the internet and its technologies. Important Categories of Online Digital Marketing Marketers can get accurate and real-time results from digital marketing. This is because you can track the investment return that online marketing generates. You can use analytical tools to estimate your lead generation, website traffic, attribution modeling, and content performance. Marketers need to know about the 7 most important categ